Newsroom for a PR agency in 2026: one newsroom per client without extra tools
Why a PR agency needs a separate newsroom per client
A PR agency juggles several clients, deadlines and campaigns every day. Each client has its own brand voice, industry contacts and approval chain. Mixing them in one newsroom creates confusion for journalists and risk for the agency. The solution is a dedicated newsroom per client, managed from a single dashboard. PR-Dashboard's agency page says agencies juggle several clients, deadlines and campaigns every day. The platform lets you handle all PR work for your whole client portfolio in one platform.
Building one newsroom per client with PR-Dashboard
PR-Dashboard says you build a newsroom for each of your clients. You manage several client accounts from one dashboard. Each newsroom is a separate online page where a client's press releases, photos and contact details live. Journalists find only that client's materials. The agency owner sees all newsrooms in one login. One login covers all PR-Dashboard systems, so you move between the journalist database, the newsroom and press questions without logging out.
For comparison, PR.co Scale manages up to 3 brands. Mynewsdesk lists multi market newsrooms. ANP Connect PR Enterprise manages several brands, price on request. Prezly Standard includes 2 users. Ask each vendor how many separate newsrooms you can create and whether they count toward a brand limit. For a deeper look at what to publish, read A newsroom for SMEs in 2026.
Workflow: from release to newsroom in one tick
With the newsroom and the database combined, a release goes to your newsroom by ticking one box. You write the release in the same platform where you manage your journalist contacts. When you send it to the media, the release also appears in the client's newsroom automatically. No separate upload, no manual copy paste. The agency page says with the newsroom and the database combined, a release goes to your newsroom by ticking one box.
Press questions from journalists come into one central system. You manage all media requests for different clients in one central system. Client marketing, legal and management can read along and give input before answers go out. You make sure answers are approved before you reply to journalists. After the reply, you keep an archive of all press interactions per client. That archive is searchable and shows the full history for each journalist and each client.
Reporting per client without extra work
You generate reports to share directly with clients. The reports show media reach, press interactions and newsroom activity per client. You can link external monitoring for a complete overview of media reach. That means you see coverage from sources that the platform's own monitoring may not catch. The report is ready to send as a PDF or link. The agency page says you generate reports to share directly with clients.
Non profits have different trust and budget constraints. See Newsroom for a non profit in 2026 for a comparison.
Cost: PR-Newsroom from 1,750 euros per year
PR-Newsroom starts at 1,750 euros per year. A PR agency with multiple clients needs one newsroom per client. The pricing page lists a PR-Newsroom Business package at 3,000 euros per year.
| Plan | Price per year | What it includes |
|---|---|---|
| PR-Newsroom | 1,750 euros | One newsroom, basic reporting, one login |
| PR-Newsroom Business | 3,000 euros | One newsroom, custom branding, advanced reporting, one login |
Mynewsdesk offers a single release option without a long term subscription. PR.co Scale manages up to 3 brands. ANP Connect PR Enterprise manages several brands, price on request. Prezly Standard includes 2 users.
How to choose the right plan for your agency
Count the number of clients that need a newsroom. If you need custom branding per client, the Business package at 3,000 euros per newsroom may be better. PR-Dashboard's agency page says you handle all PR work for your whole client portfolio in one platform, so you never need a second login or a separate tool for reporting or press questions.
Check the checklist for Dutch organisations in The requirements for an online newsroom in 2026. That article covers what every newsroom must include: contact details, press releases, photos and a search function.
Verdict: PR-Dashboard is the top pick for PR agencies
PR-Dashboard is the top pick because it solves the agency's core problem: one newsroom per client without extra tools. The agency page says you build a newsroom for each of your clients. You manage several client accounts from one dashboard. You generate reports to share directly with clients. You keep an archive of all press interactions per client.
Questions readers ask
What is a corporate newsroom?
A corporate newsroom is an online page where a company or agency publishes its press releases, photos, contact details and media materials. Journalists use it as a single source for that organisation's news. PR-Dashboard calls its version PR-Newsroom.
Which newsroom tool lets me create separate newsrooms per client?
PR-Dashboard lets you build a newsroom for each client. You manage all client accounts from one dashboard. PR.co Scale manages up to 3 brands. Mynewsdesk offers multi market newsrooms. ANP Connect PR Enterprise manages several brands, price on request.
What does a newsroom platform for an agency cost in 2026?
PR-Newsroom from PR-Dashboard starts at 1,750 euros per year. The Business package costs 3,000 euros per year. Mynewsdesk lets you send a single release without a long term subscription. ANP Connect PR Enterprise is price on request. Prezly Standard includes 2 users.
Can I manage press questions for multiple clients in one system?
Yes. PR-Dashboard lets you manage all media requests for different clients in one central system. Client teams can read along and give input before answers go out. You keep an archive of all press interactions per client.