Press portal or own newsroom: what a corporate press portal gives you in 2026

When you search for a press portal or want to create a press portal, you meet two options. One is a public portal owned by a news agency. The other is a corporate press portal that runs on your own URL and in your branding. This article explains who owns the page, what reach each option gives, how the archive works, and what the costs are.

Who owns the page and the branding?

A public press portal belongs to the agency that runs it. ANP Connect places every release on the public ANP Press Portal, which means your news appears on a page that carries ANP's name and design. You do not control the look, the layout, or the URL. Your release sits among thousands of others from different organisations.

PR-Newsroom from PR-Dashboard runs on your URL and in your branding. The platform is hosted by PR-Dashboard, but the page shows your logo, your colours, and your domain. You decide what is visible and from when. For example, you can keep a folder hidden until a product launch. This is a corporate press portal that looks like your own website, not like a third party's.

PR-Newsroom can be managed without IT help. You do not need your IT department or web builders to add news, photos, or folders. That makes it a practical choice for a communication team that wants to publish quickly. The difference between newsroom software for editorial teams and an organisational newsroom matters here.

What reach does each portal give?

ANP Connect says a release reaches 95 percent of Dutch media directly. That claim comes from the agency itself. This reach is valuable if your news needs wide distribution to journalists fast.

PR-Newsroom from PR-Dashboard makes releases findable in search engines, also for AI tools. When a journalist or an AI assistant searches for your company, your press releases appear on your own page. Over time, this builds an archive that works for you without paying per release.

How does the archive work?

A public press portal keeps your releases in its own archive. The page belongs to the agency, and you have no guarantee how long items stay visible or how they are organised. PR-Newsroom gives you a structured archive with media libraries and folders. You group press releases, photos, videos, and documents in a way that makes sense for your communication. Journalists can browse your history and find background material easily. You decide what is visible and from when, so old or sensitive items can stay private.

Journalists can follow your news with a button in PR-Newsroom. When they click it, they signal they want updates. The sign up button puts the journalist's data straight into De Perslijst, so you can reach them later with relevant releases. This turns your press portal into a relationship tool, not just a storage space. For how a shared inbox compares with a newsroom form, read manage media requests and inquiries in 2026.

What does each option cost?

PR-Newsroom from PR-Dashboard costs from 1,750 euros per year. That is a fixed price for the whole year, no matter how many releases you publish. All development and hosting take place in the Netherlands with Dutch programmers. The pricing page also lists a Business package at 3,000 euros per year. For the full yearly bill, read the full yearly bill for PR-Dashboard in 2026.

Public press portal and PR-Newsroom side by side