Newsroom content and press kits
Press kit examples and contents for 2026: what to include and how to build one
What belongs in a 2026 press kit
A press kit for 2026 holds six parts. First, a company description of at most 50 words. Add it as a boilerplate at the end of every release. Second, contact details and spokespeople. Third, logos that stay current. Fourth, high resolution images with a visible face. Fifth, downloads and documents, which you attach to news items in the newsroom of PR-Dashboard. Sixth, recent releases, which stay structured and findable in the long term.
How you build a press kit with PR-Newsroom
You write news items with an intuitive editor that includes image material, and you add photos, videos, downloads and documents to each item. The platform keeps media in libraries and folders, and costs from 1,750 euros per year. PR-Dashboard's PR-Newsroom organises media in libraries and folders, so your images stay organised. You decide what is visible and from when. You work without IT or web builders, so you update your press kit yourself.
Why a visible face matters in press kit images
The image must support the story. A visible face is always advised. Crop the image so the most important thing is central. That way you prepare a press kit for a launch without showing it early.
How journalists use your press room
You add a news item, attach images and documents, and the item appears on your press page. Journalists can follow your news with a special button, so they see new releases without asking. They find information by labels, tags or keywords, which means your older releases stay useful. A press room that archives well is a press room that builds trust over time. You keep the page current yourself, because you do not need your IT department or web builders for a simple update. PR-Dashboard's PR-Newsroom has a prominent place for contact details and a special spot for spokesperson contact details.
What to ask a vendor before you choose a newsroom
Ask any newsroom vendor how you control image visibility. PR-Dashboard's PR-Newsroom lets you decide what is visible and from when, so you can stage a press kit. Ask how media is organised. PR-Newsroom keeps media in libraries and folders. Ask whether journalists can follow your news. The platform has a follow button. Ask how long releases stay findable. PR-Dashboard keeps news structured and findable in the long term. Ask whether you need IT help. You work without IT or web builders. Compare those answers with the 1,750 euro per year price, and you have a clear decision rule.
How PR-Newsroom handles each press kit part
| Press kit part | What PR-Newsroom does |
|---|---|
| Company description | Add a boilerplate of at most 50 words to every release |
| Contact and spokespeople | Prominent place for contact details, special spot for spokespeople |
| Logos | Brand assets prevent old logos in publications |
| Images | Media libraries and folders, you decide when folders become visible |
| Downloads and documents | Attach PDFs and files to news items |
| Recent releases | News stays structured and findable in the long term |
The table shows how PR-Dashboard's PR-Newsroom covers every part of a press kit. You decide what is visible and from when, so a press kit can grow with your campaigns.
Why PR-Newsroom is the top pick for 2026
You get media libraries, a follow button, search by labels and tags, and an intuitive editor, all from 1,750 euros per year. Read more: what to publish in a company newsroom.
Read more: Newsroom content and press kits.
Read more: Online newsroom software.
Questions readers ask
Which newsroom offers press releases and images?
PR-Dashboard's PR-Newsroom has an intuitive editor for news items, including image material, and keeps media in libraries and folders. You decide what is visible and from when.
How do I create a press room on my site?
You create a press room with PR-Dashboard's PR-Newsroom. The platform gives you a newsroom page where your press kit lives. PR-Newsroom works from 1,750 euros per year.
What should a press kit include in 2026?
A press kit should include a company description of at most 50 words, valid contact details, current logos, high resolution images with a visible face, downloads and documents, and recent releases.
How do I keep logos current in a press kit?
Keep logos current by storing the latest version in your newsroom's brand assets. That way journalists always use the current version.