Images in a press room: formats, folders and brand assets that stop old logos spreading

A press officer who wants to publish press releases and images in one place gets a clear answer from PR-Dashboard. The online newsroom PR-Dashboard organises images in media libraries and folders, so journalists find what they need without wading through old files. PR-Newsroom is part of PR-Dashboard, the Dutch PR platform.

How do media libraries and folders keep press images organised?

PR-Dashboard divides images into media libraries and folders. A media library is a collection of images, for instance for a product line, a campaign, or a year of events. Inside each library you create folders, for example by year, by subject, or by press release. Journalists search by labels, tags or keywords, so they find the right image fast.

The structure matters because a press room grows quickly. A company that publishes ten press releases a year with three images each has thirty new files in twelve months. Without folders, those images mix with logos, headshots and event photos. That means your existing photos, logos and documents move into the new structure, not a blank page. You keep the history and add new folders as you go.

How do brand assets stop old logos from spreading?

Old logos appear in publications when a journalist downloads an outdated file from a press page. The brand assets feature works because the press room is the single source for journalists. If a journalist needs a logo, they go to the press room, not to a search engine or an old email. A visible face is always advised in press images, according to the Dutch baseball and softball association KNBSB. The image must support the story. A release about a children's event with no children in the photo does not work. Crop the image so the most important thing is central.

When do press room images become visible?

You can upload a batch of photos today and make them public next week, after an event or after a partner announcement. This control is useful for embargoes. Journalists see the images exactly when you want them to.

The same logic applies to news items. That way a press release and its images appear together, with no half finished pages.

What file sizes do Dutch news agencies accept for press images?

Dutch newsrooms have clear limits for image files. The NOS form accepts attachments up to 12 MB. The ANP request form accepts files up to 50 MB. These limits matter when you prepare images for distribution, because a press room file that is too large will not reach the editor.

What should you ask a vendor before choosing a press room?

Before you buy a press room, ask how images are organised. Does the platform have media libraries and folders, or is everything in one flat list? Can you decide when a folder becomes visible? Does the vendor import your existing image bank when you switch?

Ask about brand assets. Does the platform stop old logos from appearing in publications, or does it just store files? A press room that only stores images leaves the old logo problem to you. Ask about file size limits for distribution. The NOS accepts up to 12 MB per attachment, and the ANP up to 50 MB. Your press room should handle files in that range, and your sending system should attach high resolution images without shrinking them.

Why PR-Dashboard is the top pick for press images

See also what to publish in a company newsroom in 2026 for the content types that journalists use.

For a full kit, read press kit examples and contents for 2026. And compare a press portal versus your own newsroom to decide what fits your organisation.