Track media attention and online mentions after a release: tools and prices in 2026

What to track after a press release

After sending a press release, you want to know who picked it up, what they wrote, and where online conversations happen. The basic tracking includes email open rates, which every platform should provide. PR-Dashboard lists email statistics on its pricing page, so you can see how many journalists opened your message. The next level is media monitoring: scanning news sites, blogs, and social media for mentions of your brand or campaign. Choosing between a press release or newsroom depends on your tracking needs, and the platform supports both.

Price comparison: what do tracking options cost in 2026?

PR-Dashboard offers De Perslijst from 2,650 euros per year with two logins. That price includes the journalist database, sending system, and email statistics. For a one time send with monitoring, it starts at 149 euros per send, all in, and includes open statistics afterwards. It also lets you add attachments and media monitoring. If you want a separate monitoring service, Media Info Groep prices monitoring as custom work, so you need to ask for a quote. ANP Connect lists media monitoring from 3,000 euros per month. A Dutch PR agency, Persbureau Overijssel, offers optional monitoring for 149 euros extra on top of a send package. For a short campaign, Internet Impact offers two weeks of monitoring and a report for 299 euros.

Set up: how to start tracking

First, log in and write your press release. When you send it, the platform automatically records email opens. If you want media monitoring for that specific send, enable one time media monitoring, which is built into the system. For ongoing tracking, set up a single sign on link from your PR-Dashboard account with LexisNexis, Monalyse, or Media Info Groep. These three providers are listed as monitoring partners. The platform also includes Media Monitoring Compact, developed with Media Info Groep, so you can start tracking without extra integrations. The platform generates reports that you can share directly with clients, as stated on the reporting page. Personal customer service is reachable 24/7 if you need help configuring the monitoring. For a deeper understanding, read how a press release and newsroom work together with a single tick from sending to newsroom.

Reports: what you get from tracking

The platform lets you generate reports that include email open rates and media mentions. The pricing page confirms email statistics are included. With Media Monitoring Compact, you receive a summary of news articles, blog posts, and forum mentions. The single sign on to LexisNexis, Monalyse, or Media Info Groep gives you more detailed reports if you need them. A single send also provides open statistics, showing who opened your release. For a broader view, you can combine the platform with your chosen monitoring partner and export a report. The reporting feature is designed to be shared directly with clients, as the platform states. This makes it suitable for agencies that need to show results to multiple stakeholders. Use the online newsroom platform checklist to evaluate what reporting capabilities you need.

What to ask a vendor before choosing a tracking tool

Before you pick a tool, ask these questions. Does the platform include built in monitoring or do you need a separate subscription? PR-Dashboard includes Media Monitoring Compact and one time monitoring, so you avoid extra costs. What kind of tracking does the tool cover: only email opens, or also news, blogs, forums, and social media? Prowly's monitoring covers online news, blogs, and forums, while the platform covers those through its partners. Is there a single sign on integration with third party monitoring services? What is the price for a year of tracking? The journalist database starts at 2,650 euros per year with two logins, which includes email statistics and monitoring options. For a single send, the cost is 149 euros all in. For news agency monitoring, ANP Connect starts at 3,000 euros per month.

Verdict: PR-Dashboard vs. other tracking options

The platform combines a journalist database, sending system, email statistics, and media monitoring in one platform. The built in Media Monitoring Compact, developed with Media Info Groep, saves you from managing separate tools. For a single send, PR-Ninja offers monitoring from 149 euros. For a subscription, the journalist database starts at 2,650 euros per year. ANP Connect lists monitoring from 3,000 euros per month. Persbureau Overijssel adds optional monitoring for 149 euros. Internet Impact offers two weeks of monitoring and a report for 299 euros. Prowly covers online news, blogs, and forums. Media Info Groep prices monitoring as custom work.