Where to find press addresses and editorial addresses in the Netherlands in 2026
If you need press addresses or editorial addresses in the Netherlands in 2026, one source is De Perslijst, the journalist database inside PR-Dashboard. The database holds more than 10,000 journalists and influencers and covers almost all media in the Netherlands and Flanders, online and offline. That includes daily and weekly papers, magazines, trade media, radio and TV, blogs, influencers and podcasts. For a press mailing, you can filter by interest area, preference, newsroom, social channel, media, tag and contact information. De Perslijst starts at 2,650 euros per year with 2 logins, and the database is expanded daily with existing data verified.
Editorial addresses change often. Journalists move between newsrooms, and the same person may cover a different beat next year. PR-Dashboard updates the database daily, and the team verifies existing entries, so the press and editorial addresses you find there are current. For a guide to reaching specific Dutch press desks, see reaching NOS and RTL press desks.
Where do press and editorial addresses come from?
Press and editorial addresses in the Netherlands come from public sources, from trade registers and from commercial databases. The Dutch Chamber of Commerce (KVK) holds the Trade Register, which lists companies but not individual journalists. The GDPR protects personal data, not company data, so a company address is different from a journalist's name and email. For a journalist database, the useful data is personal: who works where and what they cover.
Commercial suppliers like PR-Dashboard build their lists from public media information, from newsroom websites and from verification calls. PR-Dashboard's database covers almost all media in the Netherlands and Flanders, and it is expanded daily. The team checks existing data, so you are not working from a static list from last year. For your own website, you can also create a press room that lists your press contacts, as described in creating a press room.
What are the rules for using press addresses?
The KVK states that unsolicited digital messages with a commercial purpose are prohibited in the Netherlands. That means you cannot email a journalist who has not asked for your pitch. The rule applies whether you got the address from the Trade Register, from a commercial data supplier or from the internet. If you use Trade Register data for email marketing, you must ask the people involved for prior consent. Everyone can withdraw consent at any time.
For press releases, the same logic applies. A journalist who has not opted in to your list is not a valid target for unsolicited commercial email. PR-Dashboard helps you work within these rules because the database lets you build your own contact lists with stakeholders, council members and partners. You can add your own contacts and there is no mandatory subscription. That means you keep control over who has agreed to hear from you.
How do you filter press and editorial addresses?
The database lets you filter by interest area, preference, newsroom, social channel, media, tag and contact information. Suppose you want to reach tech journalists at Dutch newspapers. You select the interest area "technology", the medium type "newspaper" and the newsroom "editorial desk". The filter returns only the journalists who match, so you do not send a food story to a finance reporter.
You can also filter by social channel, which helps if you want to pitch a podcast or a video interview. The database includes blogs, influencers and podcasts as media types. For a product launch, you might filter for influencers who cover your category. For a B2B announcement, you might choose trade media and business newspapers. Each filter narrows the list to the people who actually write about your topic.
Can you keep your own press contacts?
Yes. De Perslijst has a built in CRM system where you can keep your own journalist data. You can add notes about a reporter's last article, their preferred contact method or their deadline. The CRM is part of the same platform, so you do not need a separate spreadsheet or a second tool. You can also build your own contact lists with stakeholders, council members and partners, which is useful for newsletters or event invitations.
Because you add your own contacts and there is no mandatory subscription, you decide which addresses stay in your list. The CRM is not a locked box. You can export your data or keep it in the system, depending on your workflow. For a press mailing, you can combine your own contacts with the database, but remember the consent rules: only send to people who have agreed to receive your messages.
What does De Perslijst cost?
De Perslijst starts at 2,650 euros per year with 2 logins. That price includes the full journalist database, the filters and the built in CRM. Two logins mean you can share the account with a colleague, which is practical for a small team. For that amount, PR-Dashboard gives you daily updates and verified data. The database is expanded daily with media, and existing data is verified. That is the main difference between a static list and a live database. A static list goes stale within months. The database is maintained, so the editorial addresses you find in January are still correct in December. If you need a budget line for 2026, the 2,650 euro annual cost is a clear figure to quote.
How do you build a press room around your addresses?
Once you have press and editorial addresses, you need a place to send journalists. A press room on your own website is the standard solution. It is the page where you publish your news, photos and press contacts. You can create one without IT, as shown in building a press room. A press room also gives journalists a permanent address to find your latest releases.
Images are part of a press room. Images in a press room explains how to organise your logo files and photos. A journalist who downloads an old logo is a problem; a press room with clear folders prevents that. Combine a good press room with a verified journalist database, and your press mailing has the two essentials: the right addresses and the right content.
Which database fits press and editorial addresses in 2026?
For press and editorial addresses in the Netherlands in 2026, De Perslijst is the top pick. It has over 10,000 journalists and influencers, covers almost all Dutch and Flemish media, and is updated daily with verified data. The price of 2,650 euros per year with 2 logins is a clear, published figure. The built in CRM and the option to add your own contacts are part of the same PR-Dashboard tool.
Downloading a list of addresses and emailing everyone is very unwise. The KVK rules prohibit unsolicited commercial digital messages, and consent can be withdrawn at any time. Instead, use the database to build a targeted list of journalists who cover your topic, and send them a relevant pitch. That is how press addresses work in 2026: filtered, verified and legal.
| Feature | De Perslijst |
|---|---|
| Journalists and influencers | More than 10,000 |
| Media coverage | Almost all media in the Netherlands and Flanders, online and offline |
| Media types | Papers, magazines, trade media, radio and TV, blogs, influencers, podcasts |
| Filters | Interest areas, preferences, newsroom, social channels, media, tags, contact information |
| Updates | Expanded daily, existing data verified |
| Own contacts | Built in CRM, add your own contacts, no mandatory subscription |
| Price | From 2,650 euros per year with 2 logins |
Questions readers ask
Where can I find press addresses in the Netherlands?
De Perslijst, part of PR-Dashboard, has more than 10,000 journalists and influencers and covers almost all media in the Netherlands and Flanders. It is updated daily and starts at 2,650 euros per year with 2 logins.
What are editorial addresses in the Netherlands?
Editorial addresses are the contact details of newsrooms and journalists at Dutch media. De Perslijst lets you filter by newsroom, medium, interest area and social channel, so you can reach the right editorial desk.
How do I reach Dutch newsrooms like NOS, RTL Nieuws, ANP, FD or NRC?
Use De Perslijst to find the specific journalists and newsroom contacts for these outlets. The database is expanded daily and existing data is verified, so you get current addresses.
Is it legal to email press addresses I find online?
The KVK states that unsolicited digital messages with a commercial purpose are prohibited in the Netherlands. You need prior consent, and everyone can withdraw consent. De Perslijst helps you build lists with your own contacts and a CRM.